Website Redesign for a E-commerce brand.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Objective
Ensure GRACE continues to be a creative leader amongst both bridal brands and e-commerce fashion brands. The art direction for 2021 will see the return of what GRACE was founded on, strengthening the brand’s visual image and supporting the product and services focus for this year.
Info
Timeframe | Jul ~ Sep 2021
My role | Style guide, UX/UI
Deliverables | Desktop & Mobile design
A flexible, yet clean
shopping experience.
The e-commerce template was setup on a 12 column grid allowing for four products per row with the inclusion of branded promotional areas such as video oradvertising designed to sit within the grid giving the layout breathing room as well as injecting a more immersive brand experience. The template also allowedfor a filter panel to be animated in to view keeping the four product columns in place while users could filter down to their desired product of choice.
Collection page
Product detail page
A simplified, yet rich mobile experience.
All modules were designed to respond to mobile screens seamlessly. All content such as photography and video were carefully cropped for maximum impacton various mobile devices and all interactive components such as carousels and other media galleries were converted down to a piece by piece modular formatto achieve the best viewing experience possible. The e-commerce component of the shop was simplified where the user could choose how they wanted to viewthe grid of products with easy access to filter menus on top.
Collection page
Product detail page